Yes, it would seem the solution to plummeting ratings would be to go back to actually reporting news, instead of 24/7 bias and opinion. So this begs the question, "What is the incentive to accept terrible ratings and NOT change the narrative in order to improve them?" Obviously, the answer is "Money." But where is it coming from? Advertisers give lip service to the latest social justice trends, but they don't pay more money for fewer eyeballs on their advertising. So where is the real money coming from that keeps afloat a CNN?
Great piece.
So, uh, that explains how, with ratings in the tank, CNN MSNBC, etc.,continue to operate at a loss?
Yes, it would seem the solution to plummeting ratings would be to go back to actually reporting news, instead of 24/7 bias and opinion. So this begs the question, "What is the incentive to accept terrible ratings and NOT change the narrative in order to improve them?" Obviously, the answer is "Money." But where is it coming from? Advertisers give lip service to the latest social justice trends, but they don't pay more money for fewer eyeballs on their advertising. So where is the real money coming from that keeps afloat a CNN?